Showing posts with label product-packaging. Show all posts
Showing posts with label product-packaging. Show all posts

January 27, 2014

Get Rid of Paper Coupons


Many businesses use coupons to attract new customers or to reward existing ones. But paper coupons are a lot of work for both customers as well as businesses.

image source
It is easy to replace these messy paper coupons with Qryptal Mobile Coupons.

Not only these coupons reduce paper work, they are simply better for all.

User Benefits:
  • No clipping and keeping paper coupons
  • No worry about carrying coupons
Coupon Issuer Benefits:
  • Keep track of who is getting coupons and when they are redeemed
  • Block multiple redemptions
  • Keep tight inventory control
  • Reduce backend paper tracking 
To understand how this works - scan this QR Code to issue a demo coupon:



The system is easy to setup and supports extensive customization.

For further information and demo:


January 08, 2013

QR Codes Are Perfect For The Internet of Things


"The costs associated with setting this up are close to zero. Amortized over every sachet it's probably less than the cost of a grain of salt.
There's no opportunity cost lost - what else could you stick on the side of a packet that small?
I like the fact that I can instantly see nutritional information and can certainly see it being more useful on larger items. But, again, that's the point. QR codes are free - so you might as well stick them on everything."
Do read the full post - great points contrasting QR Codes and NFC.

October 16, 2012

Turbana takes consumers to banana farms through QR codes - The Packer

Turbana

“It’s phenomenal that we are now able to show consumers how they influence the lives of the people of Colombia,” Marion Tabard, Turbana’s marketing director, said in the release.
“By scanning the QR codes, consumers learn about the growers and how their purchases benefit the banana growing region in a wholehearted way,” she said. “It’s also a great way for our retailers to engage with their customers by providing complete product transparency.”

Good use case and something which can be done rather easily with Qryptal.

July 28, 2012

QR Code for product activation: Google Fiber

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It will use QR codes and the Google Play store to change your relationship with set-top boxes and routers: Medin says that those boxes will have a QR code that a technician will scan. The box then sends its activation information to the cloud and the box is now provisioned and activated for that customer. Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store.

We covered this earlier as well:
http://blog.qryptal.com/2012/06/product-registration-with-qr-codes.html

At Qryptal, we always look forward to working with customers to implement such workflow use-cases of QR Codes like product activation, warranty registration etc. This can really streamline installation, lower costs and also improve end-user experience.

July 03, 2012

QR Coded Wine Bottles at Moore Brothers

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Whenever a customer takes a picture of the code with their smartphone or iPad it will open a link to a web-based tasting note. The notes include up-to-date recommendations on food pairings, all the information Moore has generated over the years, and video interviews with winegrowers. And it is all for the convenience and education of the customer.

Pretty awesome, right? It’s like having two award-winning sommeliers right in your pocket.

Yes, it is awesome! The key differentiator is easy access to high value information, relevant to the context.

June 19, 2012

QR codes used for digital manual

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Pop-Up Products is using QR codes on its new Altrex range of aluminium access towers to give users direct digital versions of the manual.

It's great use case for QR Codes. Ever so often when we buy products we can never find the manuals 6 months or a year later when we need it. Making it easy to access right from the product it self is the best way to go.

At Qryptal, this was the earliest use case that we blogged about when we we launched our qr code generator and mobile page designer.

June 05, 2012

Product registration with QR Codes

Scanning the code yields:
https://google.com/fiber/registerdevice?sn=ABCDEFGHIJKL&mac=012345678900&mo=G...

Looks like Google is planning to put a unique QR Code on each device to make it easy for their users to register the device. After registration it should be easy to provide a manual or quick start guide - something which we all end up misplacing after installing a product.

Good use case!

May 16, 2012

QR codes help some smartphone shoppers to make their decisions and purchases

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QR Code on product packaging and/or at the stores make it easy for customers to get more information about a product. Makes it easier to make an informed purchase decision.

April 30, 2012

QR Codes trace products' origins

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Handy International is using QR Codes on product packaging.
QR Codes are used here for seafood products and give consumers added information about it's origin and freshness.

The article noted that "The day can come when a consumer is able to scan products with a smart phone application or other device for information now provided to wholesale buyers, restaurants and other buyers of Handy frozen fish."

Hopefully that comes sooner rather then later, as it's a great way to provide relevant information to the end consumer without an extensive search as is the case today for such information.

We hope more products would start providing information to their end consumers. One such use cases are shrink wrapped products that already have electronic manuals, where it makes sense to provide access to the manual from the packaging especially with limited real estate on the packaging. This way a consumer has quick access to additional details to make an informed decision if the product is a right fit.

There are more such uses cases of howbusinesses can use QR Codes

April 26, 2012

Product ingredients are no longer a mystery with Floratech QR code mobile app - QR Code Press | QR Code Press

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Floratech is adding QR codes on it's products that when scanned lead to the details of ingredients used in a product. It also provides instant access to product descriptions, INCI (international Nomenclature of Cosmetic Ingredients) names, certificates of analysis, efficiency claims, MSDS (Material Safety Data Sheets), as well as technical data sheets.

A great use case, making it easier for consumers to reach relevant information for a product directly without sieving through a website. Any packaged products can do the same.

April 24, 2012

QR Codes trace products' origins

"The QR Code gives information about where a product comes from, where it was packed," said Terry Conway, president and chief executive at Handy.

Providing relevant information to customers is a great use for QR Codes. Since such QR Codes have unique information for every lot - they are ideally created on a platform with an API. Makes it much easier to automate and do this in high volumes. It is for such use cases, right from start - the Qryptal QR Code platform sports an API.

April 05, 2012

Liverpool goes nuts over 'smart' Fair Trade goods

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"Pick up your smart phone, run it over the QR (Quick Response) code on the packet and the screen is filled instantly with a map showing the location of the cooperative that produced the coffee, plus detailed information about its growers, their beans and their work, its Fair Trade credentials and contribution to the local community. It is like satnav for a Fair Trade destination."

QR Codes on product packaging is a great opportunity to tell your story in your own words. Whenever a user, in any part of the world looks at your product - they can get to authoritative information.

This could be about how some produce was grown, how an artifact was crafted with care or just quick access to the user guide for a shrink wrapped package.

In the present connected world, all of us consume not just the product but also the information around it (2many of us check Amazon reviews when in a shop).

QR Codes enable product producers to tell their story - direct & unadulterated to the consumer.