via guardian.co.uk
"Pick up your smart phone, run it over the QR (Quick Response) code on the packet and the screen is filled instantly with a map showing the location of the cooperative that produced the coffee, plus detailed information about its growers, their beans and their work, its Fair Trade credentials and contribution to the local community. It is like satnav for a Fair Trade destination." QR Codes on product packaging is a great opportunity to tell your story in your own words. Whenever a user, in any part of the world looks at your product - they can get to authoritative information.
This could be about how some produce was grown, how an artifact was crafted with care or just quick access to the user guide for a shrink wrapped package.
In the present connected world, all of us consume not just the product but also the information around it (2many of us check Amazon reviews when in a shop).
QR Codes enable product producers to tell their story - direct & unadulterated to the consumer.
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