- the high cost of a one-time ad
- no method to accurately measure impact
- the static nature of the content
QR codes have changed this economic equation.
Today, you can run a magazine ad and directly measure the response using a QR code. Want to know if a specific discount percentage can generate new business? Offer it through a QR code, and you’ll know within days.
Want to know which new product or service might be most compelling? Launch it through a QR code, and go to the report to see the number of people scanning your code.
And if the response is poor, you can change the offer. Unlike a traditional print ad, one featuring a QR code enables you to change the content appearing on the QR code’s landing page. If a 10% discount isn’t generating enough enthusiasm, you can sweeten it, or offer something else.
Essentially, a QR code makes your magazine ad interactive. It transforms a one-dimensional piece of paper into a live focus group.
And you’ll know who your focus group is, because typical QR code campaigns ask readers to enter at least an email address to receive the offer. You can also deploy different tracking QR Codes in different magazines, to determine which channel is more effective.
In November, a large business, Hewlett Packard, featured a QR code on the back of an insert in Popular Mechanics magazine. The QR code’s landing page invited readers to sign up to enter a contest to win a wireless printer.
Want to know which new product or service might be most compelling? Launch it through a QR code, and go to the report to see the number of people scanning your code.
And if the response is poor, you can change the offer. Unlike a traditional print ad, one featuring a QR code enables you to change the content appearing on the QR code’s landing page. If a 10% discount isn’t generating enough enthusiasm, you can sweeten it, or offer something else.
Essentially, a QR code makes your magazine ad interactive. It transforms a one-dimensional piece of paper into a live focus group.
And you’ll know who your focus group is, because typical QR code campaigns ask readers to enter at least an email address to receive the offer. You can also deploy different tracking QR Codes in different magazines, to determine which channel is more effective.
In November, a large business, Hewlett Packard, featured a QR code on the back of an insert in Popular Mechanics magazine. The QR code’s landing page invited readers to sign up to enter a contest to win a wireless printer.
In the first month, HP reportedly got 15,000 visits to this mobile landing page.
The good news is that you don’t need to be a Fortune 500 company to use a QR code. Just create your own code and landing page at Qryptal...
(if possible, we would recommend keeping the form shorter and asking for less information than this example)
The good news is that you don’t need to be a Fortune 500 company to use a QR code. Just create your own code and landing page at Qryptal...
(if possible, we would recommend keeping the form shorter and asking for less information than this example)
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