April 06, 2012

Only 23% of display adverts on London Transport work on mobile

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This means that an incredible 3 out of every 4 advertisers are getting it wrong. Based on our observations, the numbers should be similar in other parts of the world.

Taking all the time to create a QR Code for your campaign and then sending them to a desktop website is worse than total waste, it turns off consumers!

If you use QR Codes in your marketing material, please always ensure that it works well on a mobile. Nearly all of your potential audience would be using a mobile to scan your code.

There is really no excuse, because now it is so easy to do this with services like Qryptal.

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