New Facebook LIKE Coupons for local businesses with redemption tracking - works online and offline

"Like" us on Facebook and get "reward"

UPDATE: Facebook has changed their platform and campaigns as mentioned in this post are no longer possible.

Facebook is an awesome platform for small and local businesses to connect with their customers and build an engaged community. Millions of local businesses are already on Facebook because this works and because that's where their customers are.

To promote their products and Facebook page, businesses conduct promotion campaigns:
"Like" us on Facebook and get "reward" - where the reward can be a discount or a free sample.

Usually such campaigns are a pain for both the merchant and the user.

We come across these in online media, print and also in-store promotions. Some merchants have even installed kiosks for customers to log-in to Facebook and "prove" the LIKE. Now how painful is that for the customer? for staff? privacy?

With our extensive experience in coupons we are now introducing a new streamlined service where you can set up an offer in minutes and which your customers can actually use with confidence.

For the merchant it automatically insures that ONE Facebook LIKE leads to one coupon - preventing coupon hogging. So have something new for customers? Use this and ensure that your free samples are not cornered by a few.

Further it provides for redemption and expiration tracking - saves staff time and avoids misuse. This also works if you have multiple outlets!

Try these demo campaigns on your phone:

Get Rid of Paper Coupons

Many businesses use coupons to attract new customers or to reward existing ones. But paper coupons are a lot of work for both customers as well as businesses.

image source

It is easy to replace these messy paper coupons with Qryptal Mobile Coupons.

Not only these coupons reduce paper work, they are simply better for all.

User Benefits:

• No clipping and keeping paper coupons
• No worry about carrying coupons

Coupon Issuer Benefits:

• Keep track of who is getting coupons and when they are redeemed
• Block multiple redemptions
• Keep tight inventory control
• Reduce backend paper tracking 

To understand how this works - scan this QR Code to issue a demo coupon:



The system is easy to setup and supports extensive customization.

For further information and demo:

Scratch and Win QR Code Campaigns

Scratch and Win campaigns are one of the most effective uses of QR Codes and NFCs in marketing. They work because they are easy to setup and provide an incentive to end-users.

Just Scan QR/NFC -> Scratch and see if you won something!

To understand how this works - just scan this QR Code a few times to check out the different prizes:



As an organizer, you will get real time information on who is participating and what they are winning. You will be surprised how rapidly your database builds up and how quickly you can start identifying your regulars.

The system can track across multiple outlets and locations. You can also set up different odds for different prizes and can also limit users to get only one try for the entire campaign or say a fresh chance every day!

Such campaigns can be utilized anywhere:

• Events and Exhibitions
• A regular campaign at your establishment
• New product launches 
• Marketing Campaigns
• Anyplace where you wish to engage your customers!

Tutorial on how to issue coupons with QR Codes

Issuing coupons to customers is a popular feature of many marketing campaigns.

Qryptal offers an easy to setup and yet sophisticated coupon issue system which enables you to control the timing, quantity, redemption period and also track redemptions.

It is cloud based - so a coupon could be redeemed at any outlet and the information would be centrally tracked and maintained.

This tutorial will guide you in setting up your own coupon issuing system on Qryptal. 

On completing this tutorial, you will have:

- a QR Code for your coupon issuing campaign

- customers can scan the QR Code, fill in the details and get the e-coupon

- they will also get a customized email with the coupon 

- when they present the coupon at any of your outlets, your staff can redeem the coupon - after which it cannot be used again

Qryptal Coupons Intro Tutorial from Qryptal

Managing Mobile Contest Lucky Draws and Sweepstakes

Customers have been using Qryptal for running contests for quite sometime. Here is a photo taken inside a supermarket for a very popular contest from 2012:

We have applied what we have learned from these contests and recently made it even easier to create and manage such contests.

For consumers, entering the contest was always easy with Qryptal (including providing proof of purchase).

The recent improvements are about making life easier for the contest organizer running draws once the contest closes. So easy that you could be running contest draws in minutes. All this with reporting and audit trails to help you comply with your company and/or local regulations (you will need to check those on your own though).

Let's consider an example to understand all this better.

Example Background:
You are running a weekly contest. Consumers scan the contest QR Codes, fill a mobile form to enter the contest. Say every Wednesday you would run the draw to pick 2 winners for entries received during the previous week.

Contest rollout steps:

1. Create a mobile form that consumers fill to enter the contest. Typically consumers would reach this mobile form by scanning a QR Code. Other rollout options could be SMS/Text, NFC tags or direct URL links.
2. Create some collateral (posters, flyers etc) with the QR Code to explain the contest.
3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

Now contest entries would start rolling in and soon it would be Wednesday when you need to run the draw.

Running the weekly draw:

1. Go to the Manage Draws tab within the Qryptal interface (if the tab is not visible then you will need to enable Contests for that project: see this).
             
   
2. Fill the create draw dialog:
   
      
   
   
   
3. Now when you create the draw, the system will pick the draw entries based on the criteria above. It will also give you a summary.
4. After that just do the following to run the draw:
   
   

That's it! Every week it would take you a few minutes to run the draw.

You can try the above by creating a free trial account here. For any help - just click on the Support tab.

Related posts:

Proof of purchase integration for Contests

Smartphone users prefer scanning a QR Code vs typing links

Proof of purchase for QR Code Contests

Contests and sweepstakes are an effective way for companies to generate interest in their products. The problem is, most of these promotions still require pen, paper and traditional postal mail for registration and for supplying a proof of purchase.

We solved the first half of the problem earlier this year, enabling consumers to enter drawings by simply scanning a QR code and then registering with a few keystrokes on their smartphones.

Mobilizing the proof of purchase requirement was a bit trickier.  However, with the recent release of Apple iOS 6, we were able to enable consumers to take photos of their purchase receipts and to easily upload/attach them to the mobile contest registration form.

By the way, if some of your users are still using earlier versions of the software on their phones - the system provides for alternate mechanisms for uploading the receipt later.

You can try out our new mobile contest registration functionality by scanning the QR code below (a sample contest registration form appears to the left):

We also make it easy for companies to manage their QR code contests and drawings. Below is a sample of our administrative report, showing the email addresses of the registered users, as well as photos of their purchase receipts:

If you’d like help in mobilizing your pen-and-paper contests, please:

Related posts:
 QR Codes for Contests 
 QR Code Mobile Forms Data Capture and Export

QR Codes for Contests

This post outlines how you can use Qryptal QR Codes for running a contest. Major brands have successfully used Qryptal's platform to create and manage their contests. We think this is also a good demonstration of what QR Codes are good for: Quick Response with a mobile.

Use-case background: 

You are an ice cream retailer and want to run a promotion.  Customers will scan your QR code, and enter the contest by filling in their information on your mobile landing page.  The data they enter is stored in a database.  When the contest ends, you press a few buttons to randomly draw the winners.

Contest Mechanics Setup:

1. Create QR codes and mobile contest landing pages flow on Qryptal.
2. Create point of sale collateral which explains the contest.
3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

End user experience:

Businesses using the Qryptal platform for their contests have experienced very high participation rates.  How to explain the higher numbers of contest entries?  We think it's due to the speed and ease of use when a participant can simply scan a code and enter information on their mobile phones.

Contest Organizer View:

Contest organizers like this because it is all electronic, automated and easy to be compliant with your corporate contest auditor guidelines. Qryptal can customize your contest mechanics as needed.

Demonstration:

Below is a demo contest code for you to try. 

After trying the code above, refresh the page to see the updated spreadsheet below (for privacy reasons, email and phone are hidden):

Related post:

Managing Mobile Contest Draws and Sweepstakes

QR Code Landing Page Strategies

via business2community.com

4 Examples are shared here. In all cases a great mobile experience helps tremendously towards a successful campaign. At Qryptal we've had a our fair share of strategies that worked for our customers. Some examples include: promoting a Theatre production, buying flowers on Valentine's day and Restaurants

QR code on shop windows

Boss Watches unveils QR code window promotion

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via retail-jeweller.com

This is a nice usecase of having QR Codes on shop windows for product promotions. A promotion is a proven call to action that ensures great conversion rates for QR code campaigns