Scratch and Win QR Code Campaigns

Scratch and Win campaigns are one of the most effective uses of QR Codes and NFCs in marketing. They work because they are easy to setup and provide an incentive to end-users.

Just Scan QR/NFC -> Scratch and see if you won something!

To understand how this works - just scan this QR Code a few times to check out the different prizes:



As an organizer, you will get real time information on who is participating and what they are winning. You will be surprised how rapidly your database builds up and how quickly you can start identifying your regulars.

The system can track across multiple outlets and locations. You can also set up different odds for different prizes and can also limit users to get only one try for the entire campaign or say a fresh chance every day!

Such campaigns can be utilized anywhere:

• Events and Exhibitions
• A regular campaign at your establishment
• New product launches 
• Marketing Campaigns
• Anyplace where you wish to engage your customers!

Managing Mobile Contest Lucky Draws and Sweepstakes

Customers have been using Qryptal for running contests for quite sometime. Here is a photo taken inside a supermarket for a very popular contest from 2012:

We have applied what we have learned from these contests and recently made it even easier to create and manage such contests.

For consumers, entering the contest was always easy with Qryptal (including providing proof of purchase).

The recent improvements are about making life easier for the contest organizer running draws once the contest closes. So easy that you could be running contest draws in minutes. All this with reporting and audit trails to help you comply with your company and/or local regulations (you will need to check those on your own though).

Let's consider an example to understand all this better.

Example Background:
You are running a weekly contest. Consumers scan the contest QR Codes, fill a mobile form to enter the contest. Say every Wednesday you would run the draw to pick 2 winners for entries received during the previous week.

Contest rollout steps:

1. Create a mobile form that consumers fill to enter the contest. Typically consumers would reach this mobile form by scanning a QR Code. Other rollout options could be SMS/Text, NFC tags or direct URL links.
2. Create some collateral (posters, flyers etc) with the QR Code to explain the contest.
3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

Now contest entries would start rolling in and soon it would be Wednesday when you need to run the draw.

Running the weekly draw:

1. Go to the Manage Draws tab within the Qryptal interface (if the tab is not visible then you will need to enable Contests for that project: see this).
             
   
2. Fill the create draw dialog:
   
      
   
   
   
3. Now when you create the draw, the system will pick the draw entries based on the criteria above. It will also give you a summary.
4. After that just do the following to run the draw:
   
   

That's it! Every week it would take you a few minutes to run the draw.

You can try the above by creating a free trial account here. For any help - just click on the Support tab.

Related posts:

Proof of purchase integration for Contests

Smartphone users prefer scanning a QR Code vs typing links

Airline QR Code Scavenger Hunt

via 2d-code.co.uk

"Under the title “Crack the Code” the QR Code posters are displayed in cafes, restaurants and shops around Istanbul’s main attractions. Six different QR Codes are encoded with a letter and the six letters together form a word which is required to enter the competition. First prize is two airline tickets, two nights at a 4-star hotel and an exclusive helicopter tour."

Scavenger Hunts are a great fun use case for QR Codes. We also have a lot of customer interest in this and are thinking of creating a quick start template for such campaigns.

Proof of purchase for QR Code Contests

Contests and sweepstakes are an effective way for companies to generate interest in their products. The problem is, most of these promotions still require pen, paper and traditional postal mail for registration and for supplying a proof of purchase.

We solved the first half of the problem earlier this year, enabling consumers to enter drawings by simply scanning a QR code and then registering with a few keystrokes on their smartphones.

Mobilizing the proof of purchase requirement was a bit trickier.  However, with the recent release of Apple iOS 6, we were able to enable consumers to take photos of their purchase receipts and to easily upload/attach them to the mobile contest registration form.

By the way, if some of your users are still using earlier versions of the software on their phones - the system provides for alternate mechanisms for uploading the receipt later.

You can try out our new mobile contest registration functionality by scanning the QR code below (a sample contest registration form appears to the left):

We also make it easy for companies to manage their QR code contests and drawings. Below is a sample of our administrative report, showing the email addresses of the registered users, as well as photos of their purchase receipts:

If you’d like help in mobilizing your pen-and-paper contests, please:

Related posts:
 QR Codes for Contests 
 QR Code Mobile Forms Data Capture and Export

Mobile action codes in print mags rise, QR Codes dominate - Mobile Marketing - BizReport

Over 2,200 mobile action codes, such as QR Codes, image recognition and digital watermarks, were used in the U.S.'s top print magazines in the second quarter of 2012.
That's up 61% on Q1.
The number of ads containing mobile action codes is up from 5% last year to a current 10%, said the report.
"Mobile activation has really taken hold in magazine advertising. Nearly 600 brands and every one of the top magazines have embraced print-to-mobile as a core marketing strategy," said Roger Matus, Executive Vice President of Nellymoser and co-author of the Nellymoser study.
"Action codes bring print pages to life and engage readers in ways that can't be duplicated with a static ad."
The mobile marketing firm expects to see 1,000 mobile action codes each month running in the top 100 magazines starting next month (September, 2012).
Of all the mobile action code types, QR Codes were found to dominate during the second quarter with a more than 80% share. The use of Digimarc watermarks is on the rise up from just five codes in the whole of 2011 to 96 codes in the first half of 2012.

Tags: mobile action codes, mobile barcodes, mobile marketing, mobile scanning, print magazine, publishing, QR Codes

inShare

via bizreport.com

Qryptal's experience with its customers agrees with these findings as well. A QR Code in print advertising especially one with a form and a suitable call to action engages readers. QR codes add a new dimension to a previously static print Ad.
Better yet we've found running contests using QR codes on print Ad resulting in a larger number of entries than traditional posting an entries. Making it mobile friendly makes it easy and quick to participate.

QR Codes for Contests

This post outlines how you can use Qryptal QR Codes for running a contest. Major brands have successfully used Qryptal's platform to create and manage their contests. We think this is also a good demonstration of what QR Codes are good for: Quick Response with a mobile.

Use-case background: 

You are an ice cream retailer and want to run a promotion.  Customers will scan your QR code, and enter the contest by filling in their information on your mobile landing page.  The data they enter is stored in a database.  When the contest ends, you press a few buttons to randomly draw the winners.

Contest Mechanics Setup:

1. Create QR codes and mobile contest landing pages flow on Qryptal.
2. Create point of sale collateral which explains the contest.
3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

End user experience:

Businesses using the Qryptal platform for their contests have experienced very high participation rates.  How to explain the higher numbers of contest entries?  We think it's due to the speed and ease of use when a participant can simply scan a code and enter information on their mobile phones.

Contest Organizer View:

Contest organizers like this because it is all electronic, automated and easy to be compliant with your corporate contest auditor guidelines. Qryptal can customize your contest mechanics as needed.

Demonstration:

Below is a demo contest code for you to try. 

After trying the code above, refresh the page to see the updated spreadsheet below (for privacy reasons, email and phone are hidden):

Related post:

Managing Mobile Contest Draws and Sweepstakes