via 2d-code.co.uk
"Under the title “Crack the Code” the QR Code posters are displayed in cafes, restaurants and shops around Istanbul’s main attractions. Six different QR Codes are encoded with a letter and the six letters together form a word which is required to enter the competition. First prize is two airline tickets, two nights at a 4-star hotel and an exclusive helicopter tour."
Scavenger Hunts are a great fun use case for QR Codes. We also have a lot of customer interest in this and are thinking of creating a quick start template for such campaigns.
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