New Facebook LIKE Coupons for local businesses with redemption tracking - works online and offline

"Like" us on Facebook and get "reward"

UPDATE: Facebook has changed their platform and campaigns as mentioned in this post are no longer possible.

Facebook is an awesome platform for small and local businesses to connect with their customers and build an engaged community. Millions of local businesses are already on Facebook because this works and because that's where their customers are.

To promote their products and Facebook page, businesses conduct promotion campaigns:
"Like" us on Facebook and get "reward" - where the reward can be a discount or a free sample.

Usually such campaigns are a pain for both the merchant and the user.

We come across these in online media, print and also in-store promotions. Some merchants have even installed kiosks for customers to log-in to Facebook and "prove" the LIKE. Now how painful is that for the customer? for staff? privacy?

With our extensive experience in coupons we are now introducing a new streamlined service where you can set up an offer in minutes and which your customers can actually use with confidence.

For the merchant it automatically insures that ONE Facebook LIKE leads to one coupon - preventing coupon hogging. So have something new for customers? Use this and ensure that your free samples are not cornered by a few.

Further it provides for redemption and expiration tracking - saves staff time and avoids misuse. This also works if you have multiple outlets!

Try these demo campaigns on your phone:

Get Rid of Paper Coupons

Many businesses use coupons to attract new customers or to reward existing ones. But paper coupons are a lot of work for both customers as well as businesses.

image source

It is easy to replace these messy paper coupons with Qryptal Mobile Coupons.

Not only these coupons reduce paper work, they are simply better for all.

User Benefits:

• No clipping and keeping paper coupons
• No worry about carrying coupons

Coupon Issuer Benefits:

• Keep track of who is getting coupons and when they are redeemed
• Block multiple redemptions
• Keep tight inventory control
• Reduce backend paper tracking 

To understand how this works - scan this QR Code to issue a demo coupon:



The system is easy to setup and supports extensive customization.

For further information and demo:

Managing Mobile Contest Lucky Draws and Sweepstakes

Customers have been using Qryptal for running contests for quite sometime. Here is a photo taken inside a supermarket for a very popular contest from 2012:

We have applied what we have learned from these contests and recently made it even easier to create and manage such contests.

For consumers, entering the contest was always easy with Qryptal (including providing proof of purchase).

The recent improvements are about making life easier for the contest organizer running draws once the contest closes. So easy that you could be running contest draws in minutes. All this with reporting and audit trails to help you comply with your company and/or local regulations (you will need to check those on your own though).

Let's consider an example to understand all this better.

Example Background:
You are running a weekly contest. Consumers scan the contest QR Codes, fill a mobile form to enter the contest. Say every Wednesday you would run the draw to pick 2 winners for entries received during the previous week.

Contest rollout steps:

1. Create a mobile form that consumers fill to enter the contest. Typically consumers would reach this mobile form by scanning a QR Code. Other rollout options could be SMS/Text, NFC tags or direct URL links.
2. Create some collateral (posters, flyers etc) with the QR Code to explain the contest.
3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

Now contest entries would start rolling in and soon it would be Wednesday when you need to run the draw.

Running the weekly draw:

1. Go to the Manage Draws tab within the Qryptal interface (if the tab is not visible then you will need to enable Contests for that project: see this).
             
   
2. Fill the create draw dialog:
   
      
   
   
   
3. Now when you create the draw, the system will pick the draw entries based on the criteria above. It will also give you a summary.
4. After that just do the following to run the draw:
   
   

That's it! Every week it would take you a few minutes to run the draw.

You can try the above by creating a free trial account here. For any help - just click on the Support tab.

Related posts:

Proof of purchase integration for Contests

Smartphone users prefer scanning a QR Code vs typing links

McDonald's Adds QR Codes to Bags and Cups to Deliver Nutrition Information to Consumers

via getthefive.com

Another good use case for QR Codes on packaging.

QR Code Usage in Restaurants

via 708media.com

Lots of good suggestions in the article.

A couple of additional ways our restaurant customers are using Qryptal:
- Fridge Magnets: if you do delivery, provide a magnet with QR Code. Scanning the code leads to mobile friendly delivery menu, promotions - and yes call to place order.
- Increase off-peak demand: Say you don't get many customers during weekday lunch times. We have a dynamic code which can be configured to give out coupons only during certain times and in controlled volumes. Works well to increase demand for specific times.

More ideas here:
http://blog.qryptal.com/search/label/restaurants

Get Out the Vote with QR Codes

Everyday, your customers are voting on you.

Life is good when they are voting “yes”. But when they don’t like what you’re doing, you typically don’t know until things have gotten much worse.

QR codes are a quick and easy way to find out what customers are thinking, ahead of the curve.

Just create a QR code with a mobile landing page that asks some simple questions, such as:
- How was your waiter? (Great, Average, Lousy)
- Will you visit us again? (Yes, No, Maybe)
- What do you think about our prices? (High, Low, Fair)

This kind of mobile voting booth is far better than paper forms or long email surveys. Place the QR code near the exit of your store, in a hotel lobby, or on any table top, and let the voting begin.

Better yet: just hand customers a business card that says: Scan to take our one-screen survey (and offer them a coupon or discount on their next visit).

Here’s the kind of mobile voting page we’re talking about:

QR Code Landing Page Strategies

via business2community.com

4 Examples are shared here. In all cases a great mobile experience helps tremendously towards a successful campaign. At Qryptal we've had a our fair share of strategies that worked for our customers. Some examples include: promoting a Theatre production, buying flowers on Valentine's day and Restaurants

QR Codes as fridge magnets

via us4.campaign-archive1.com

One of our customers, a restaurant, has printed their Qryptal QR Code on Fridge Magnets. Now, whenever they do a delivery, they also give their customer the Fridge magnet. When their customers scan the QR code on the magnet, they can see the latest delivery menu, and they can just click to call the delivery hotline and place an order.
This was done sometime back and looks like this has been working well!