July 11, 2012

QR Codes for Contests

This post outlines how you can use Qryptal QR Codes for running a contest. Major brands have successfully used Qryptal's platform to create and manage their contests. We think this is also a good demonstration of what QR Codes are good for: Quick Response with a mobile.


Use-case background: 

You are an ice cream retailer and want to run a promotion.  Customers will scan your QR code, and enter the contest by filling in their information on your mobile landing page.  The data they enter is stored in a database.  When the contest ends, you press a few buttons to randomly draw the winners.

Contest Mechanics Setup:

  1. Create QR codes and mobile contest landing pages flow on Qryptal.
  2. Create point of sale collateral which explains the contest.
  3. Put up this collateral at various points of sale: supermarket refrigerators, posters, advertisements etc (you can have tracking codes to track entries by partner/location etc)

End user experience:





Businesses using the Qryptal platform for their contests have experienced very high participation rates.  How to explain the higher numbers of contest entries?  We think it's due to the speed and ease of use when a participant can simply scan a code and enter information on their mobile phones.

Contest Organizer View:




Contest organizers like this because it is all electronic, automated and easy to be compliant with your corporate contest auditor guidelines. Qryptal can customize your contest mechanics as needed.

Demonstration:

Below is a demo contest code for you to try. 


After trying the code above, refresh the page to see the updated spreadsheet below (for privacy reasons, email and phone are hidden):



Related post:


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