Volkswagen uses a QR code made with actual boxes of oranges in Mexico City. It's a huge structure and when scanned it shows a video how all the crates fit into the Volkswagen Crafter van. An ingenious idea that showcases the space available in their commercial vans.
And it worked well! Thanks to this promotion, brand awareness increased by 224% and sales increased, 70% increase in sales, and 69% who scanned ask for more details about the van
And it worked well! Thanks to this promotion, brand awareness increased by 224% and sales increased, 70% increase in sales, and 69% who scanned ask for more details about the van
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