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Whenever a customer takes a picture of the code with their smartphone or iPad it will open a link to a web-based tasting note. The notes include up-to-date recommendations on food pairings, all the information Moore has generated over the years, and video interviews with winegrowers. And it is all for the convenience and education of the customer.
Pretty awesome, right? It’s like having two award-winning sommeliers right in your pocket.
Yes, it is awesome! The key differentiator is easy access to high value information, relevant to the context.
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