via paidcontent.org
>> The codes “make it easy for consumers to visit our site and hopefully subscribe to one of our newsletters,” S&S chief digital officer Ellie Hirschhorn wrote in a recent email to employees. Scanning the QR code on a book ”will bring the consumer to the author’s mobile page on S&S.com where they can sign up for an email, browse the author’s other books and watch video.” Jackets will also include a printed link to the author’s website “so consumers without smartphones or QR scanners could still easily find the author’s page.”
Great idea! Should work if scanning the code leads to relevant engaging content. Like in Spain, they can also promote books using QR Codes:
http://blog.qryptal.com/2012/04/in-spain-trains-offer-first-chapter-of.html
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