Turbocharge your Direct Mail pieces with QR Codes

There have been three constants in the universe: death, taxes, and direct mail.

But now that email marketing and social media are on the rise, some organizations are considering giving up their direct mail efforts.

Here’s a suggestion: ad a QR code to your direct mail piece, and see what happens.

Unlike your one-dimensional direct mailer, a QR code can tell you how many people have interacted with it; can invite recipients to submit their email addresses; and can offer discounts that you can modify each week without changing the mailer.

Some organizations have already begun to deploy QR codes on their mailers. We recently received a fundraising piece from the Yerba Buena Center for the Arts featuring a QR code, leading to a very nice mobile-optimized web page:



We also found an advertising insert in a blue Valpak envelope featuring a QR code that offered a $25 coupon:


Unfortunately, this code led to a desktop version of a web sign-up page, making it hard to fill out and accept the offer.

You can create your own, mobile-optimized sign-up forms on Qryptal’s newly updated QR code generator.

Northwest Mailing Service adopts QR codes

via qrcodepress.com

QR Codes are an ideal complement to direct mailers as it provides an added dimension of information to paper flyers, brochures and to any promotional material. QR codes used here could provide a landing page leading to added information such as images, brochure pdfs, and videos which can influence in the buying decision.
As QR Codes will be scanned on mobile devices, the landing pages should be designed to be read on mobile devices