This earlier post gives a brief overview of our platform for OOH advertising providers. The platform has become popular with OOH media owners and advertisers because it adds value for all - including the user.
Nearly every campaign today has an online component (LIKE us, register for event, get a coupon, purchase...) and providing an instant, relevant, actionable trigger goes a long way in meeting the objectives of the campaign.
Since launch we have added many features to support the unique workflows of the OOH industry.
A couple of notable ones:
Campaign Scheduler:
A tedious manual process used to be updating the campaigns every week. Usually OOH campaigns are sold on a weekly basis and on the designated day (typically late at night), new posters and material is put up for the up-coming campaigns. This of course required changing the settings for all the QR Codes and NFCs on our platform as well.
The Qryptal system always enabled uploading a spreadsheet with details of the up-coming campaigns. But though the actual physical posters would always need to be changed manually (until it is all digital screens) - it was doubly frustrating to do the re-programming of the NFCs and QR Codes every week.
Now we have added capability that you can upload campaign spreadsheets and schedule them. So if you are running 10 campaigns/week - you can just keep on scheduling as when the clients confirm and not do so on that particular changeover day.
Since the spreadsheets could have an error, we also have dry run processing which emails you incase of any problems are encountered in the data set.
OOH Assets Updater:
Changes to OOH assets happen frequently, particularly in a large network with thousands of assets. We have further streamlined the process of updating the assets so that the campaigns are correctly deployed and the analytics accurate.
We are encouraged by how well our platform is now working for the OOH industry and look forward towards adding more capabilities to serve this industry.
Nearly every campaign today has an online component (LIKE us, register for event, get a coupon, purchase...) and providing an instant, relevant, actionable trigger goes a long way in meeting the objectives of the campaign.
Since launch we have added many features to support the unique workflows of the OOH industry.
A couple of notable ones:
Campaign Scheduler:
A tedious manual process used to be updating the campaigns every week. Usually OOH campaigns are sold on a weekly basis and on the designated day (typically late at night), new posters and material is put up for the up-coming campaigns. This of course required changing the settings for all the QR Codes and NFCs on our platform as well.
The Qryptal system always enabled uploading a spreadsheet with details of the up-coming campaigns. But though the actual physical posters would always need to be changed manually (until it is all digital screens) - it was doubly frustrating to do the re-programming of the NFCs and QR Codes every week.
Now we have added capability that you can upload campaign spreadsheets and schedule them. So if you are running 10 campaigns/week - you can just keep on scheduling as when the clients confirm and not do so on that particular changeover day.
Since the spreadsheets could have an error, we also have dry run processing which emails you incase of any problems are encountered in the data set.
OOH Assets Updater:
Changes to OOH assets happen frequently, particularly in a large network with thousands of assets. We have further streamlined the process of updating the assets so that the campaigns are correctly deployed and the analytics accurate.
We are encouraged by how well our platform is now working for the OOH industry and look forward towards adding more capabilities to serve this industry.
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