QR Code and NFC Platform for Out-of-Home (OOH) Advertising

This post outlines how the Qryptal Platform is being used in Out-of-Home (OOH) advertising.

First, a brief recap of the Qryptal Platform:

• PCodes: These are serialized QR Codes and pre-programmed NFC tags. Typically customers bulk generate and print them in advance and point them to a placeholder campaign. Later when an actual campaign is deployed, the PCodes are assigned to the desired campaign.
  
  For physical deployment, the operations team has to ensure that the serial numbers on the QR Codes and the NFC tags match up.
  
  The PCodes can be also be linked to a location database. Typically our OOH customers do this because:
• They already have the co-ordinates (latitude, longitude) of their OOH assets
• Linking a PCode to it's location enables OOH relevant analytics

 

• Campaigns: To be of any use, the PCodes have to be pointed to a campaign. These are created on the Qryptal Platform and are primarily of two kinds:
• Redirect Campaigns: Here scanning the PCode would redirect the user to the assigned redirect campaign URL (can be any URL).
  The platform enables creation of sophisticated URL redirects based on many parameters: time, sequence of visit, random, language, geo-lock etc.
  Interesting campaigns can thus be easily created: scan first time and see movie trailer #1, second time see trailer #2 and so on.
• Hosted Campaigns: These campaigns are designed and run on the Qryptal platform itself. These can be for contests, check-ins, feedback, coupons, mobile forms etc.
  Profile creation with mobile number verification can also be incorporated.
  
• Analytics: A summary report and raw logs are provided. Linking the location database enables displaying of a map with #scans at each site (including by type: QR/NFC).

There is a lot more to the system in terms of things you would expect for managing campaigns with hundreds or even thousands of points of presence.