More and more users are using their smartphones to reach your business and unfortunately very few businesses are gearing up for this.
Consider these recent articles:
"Mobile-based browsing has tripled in the last two years, and is making significant inroads on traditional Internet access from personal computers, according to statistics from a Web metrics company."
- source: Infoworld Mar 25, 2013
"Mobile-Optimized Experience Results in a 153% Lift for Deluxe"
- source: Ioninteractive Mar 1, 2013
"According to Google, 85 percent of online shoppers start searching on one device — most often a mobile phone — and make a purchase on another."
- source: New York Times Dec 21, 2012
The mobile tsunami is now finally here. If you are a business, ignore it at your own peril!
It is not a surprise. A very large segment of population now has smartphones and they are using these phones for more than just making calls and texts.
What do you have when you are commuting on a train? bus? waiting at the dentist? any kind of waiting? In-between meetings.....
Smartphones are now virtually our body appendage and the above stories are just confirming the obvious.
You need to make your business accessible over mobile - now!
Users are much more task focussed on mobiles. So just 'sizing' your existing website for mobiles (though a good step in 2012) is probably not going to be very effective now.
We recommend creating single focus mobile pages and avoiding the typical desktop clutter. Create specific call to action mobile forms so that your customers can interact with you when they want rather than when they get back to office/home or increasingly never.
Users can reach your mobile pages via organic search, other links, SEO, QR Codes and NFC Tags.
Qryptal and other services are there to help you make this transition but the important message is to start implementing your mobile strategy now because your customers are already there!
A page like this can be created very quickly on Qryptal:
Further reading:
How Mobile Forms work (slide show)
Consider these recent articles:
"Mobile-based browsing has tripled in the last two years, and is making significant inroads on traditional Internet access from personal computers, according to statistics from a Web metrics company."
- source: Infoworld Mar 25, 2013
"Mobile-Optimized Experience Results in a 153% Lift for Deluxe"
- source: Ioninteractive Mar 1, 2013
"According to Google, 85 percent of online shoppers start searching on one device — most often a mobile phone — and make a purchase on another."
- source: New York Times Dec 21, 2012
The mobile tsunami is now finally here. If you are a business, ignore it at your own peril!
It is not a surprise. A very large segment of population now has smartphones and they are using these phones for more than just making calls and texts.
What do you have when you are commuting on a train? bus? waiting at the dentist? any kind of waiting? In-between meetings.....
Smartphones are now virtually our body appendage and the above stories are just confirming the obvious.
You need to make your business accessible over mobile - now!
Users are much more task focussed on mobiles. So just 'sizing' your existing website for mobiles (though a good step in 2012) is probably not going to be very effective now.
We recommend creating single focus mobile pages and avoiding the typical desktop clutter. Create specific call to action mobile forms so that your customers can interact with you when they want rather than when they get back to office/home or increasingly never.
Users can reach your mobile pages via organic search, other links, SEO, QR Codes and NFC Tags.
Qryptal and other services are there to help you make this transition but the important message is to start implementing your mobile strategy now because your customers are already there!
A page like this can be created very quickly on Qryptal:
Further reading:
How Mobile Forms work (slide show)
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