“We took QR codes beyond advertising and now deliver full audio versions of articles via QR codes directly from the headlines,” Shackelford said. “Our readers can scan and listen to the newspaper, word for word, while they drive to work or wash the car. They can listen anytime, anywhere.” Shackelford said his goal was to focus on the newspaper’s original content. “What is unique about our application of QR codes is that they connect to full content, not just supporting content,” he said.
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