via worldcarfans.com
Cool way to generate excitement around the launch of the new A-Class.
"Wrapped in QR code camouflage, the prototype will be one of several models running around Germany as part of a contest which will award one lucky contestant with a trip to the car's unveiling in Switzerland. To enter into the contest, people will have to download the "A-Class QR-Trophy" app from the Apple App Store or Android Market. Once installed, users can collect ‘badges' by scanning QR codes from prototypes, Facebook and Twitter. Four different badges will be available and each of them will give you an entry into the contest."
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