via bbc.co.uk
The aim here is to draw attention to the recycling message and facilities. Anyone scanning this code will be entered into a daily prize draw for a chance to win a voucher.
QR Codes coupled with a form designed for mobile screens and a good call to action make it easy for anyone to enter a contest right away.
It's nice tool in the mobile marketing toolbox. At Qryptal we've been working on making it easy to for end users to signup as well as for organizers to run such prize draws.
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